The programme update
Peter Zollman to co-chair Online Revenue Generation Workshop.
After the very positive reviews that he received
from delegates to the Barcelona Technology &
Business Development Forum, we’re delighted that
Peter Zollman, founder and principal of Classified
Intelligence, has agreed to join us in New Delhi for
the next ICMA General Meeting. Along with Jill
Armer, Director of Operations of Buy & Sell Ireland,
Peter will co-chair an Online Revenue Generation
Workshop which will combine ICMA members’ two
favourite subjects – sales and online – in a three
session interactive meeting.
Peter and Jill will tackle the challenges of selling
online, the best packaging, pricing and incentive
structures for sales teams, as well as a
walk-through of the self-service pages of classified
websites so that participants can see what works
(and what doesn’t), plus a clinic where your online
issues and challenges can be addressed. And on
Saturday, Peter will be making a presentation on
online business models and the degrees of success
and failure of the different models both in his home
US and also in Europe and Asia, which should help
delegates evaluate the options and avoid costly
mistakes. A must for everyone serious about making
money online!