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In this issue...
  • How do I upsell? Let me count the ways
  • Timeline
  • Things to do now!
  • Sunday – up at the crack of dawn!
  • Tintin ventures into India's rural markets
  • Delicious India #6 - Hyderabadi cuisine
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    GM HOST & EXHIBITORS

    GM New Delhi, India
    Date: 10-12 November 2005
    Location: Hyatt Regency, New Delhi

    REGISTER NOW!

    GM VENUE

    Hyatt Regency Delhi

    A lot of people have booked a Regency Club room for their stay in India. This room comes with a couple of great amenities and one of them is a one-way airport transfer by limousine.

    If you would like to take advantage of this service and be picked up from the airport as you arrive in Delhi, please send Karina your flight number, date of arrival and time of arrival and she will forward this to the hotel so they can arrange your pick up.

    Of course you can also get a taxi from the airport, it is wise to discuss the price with the cab driver first.

    www.delhi.hyatt.com

    Basic Hindi

    Words that might be useful for your trip to India:

    Chai - Tea
    -
    Jal jeeri - a refreshing drink with limewater, cumin, mint and rock salt, sold in earthenware pots by street vendors and in restaurants

    Did you know ...

    There are three primary Hindu deities:

    Shiva (the Creator and Destroyer), who destroys the old while creating the new. His consorts include the loving Parvati and the ferocious Durga, who represent the feminine aspects of his complex nature.

    Vishnu (the Preserver) and his two most popular incarnations, Krishna and Rama.

    Devi (the Protecting Mother), sometimes known simply as the Goddess, who appears in some form in every region of India. She is often identified as the creative energy of the universe, and is considered by her followers the equal of Vishnu and Shiva.

    INDIA Newsletter Nr. 6 - October 2005
    Dear Karina,

    Only Craig still has to have his vaccinations for India, Karina and I are already researching the saris that we’re intending to buy, so we’re really getting into the Indian mood here at Head Office. A great group of people have already registered, if you haven’t yet and intend to come, there’s still room to fit you in (and yes we’re definitely having to get a second bus for the Taj Mahal!). But do register before the end of today 12th October, which is the Standard Registration deadline.

    The new online form (thank you Koopjeskrant!) is very quick and easy, and Karina will arrange a visa letter for you as soon as you request one and supply the required information (full details on the ICMA website). Check out this latest newsletter for some programme updates and news about India, and remember, I’m having first go on the elephant ride ;-)


    Lucie Hime
    How do I upsell? Let me count the ways

    Mis-quoting Shakespeare’s most famous sonnet perhaps, but in reality upselling is becoming an increasingly important part of most publishers’ revenue generation. And especially now that a lot of the talk is about the free-free model, where an effective upsell strategy is the principal revenue stream. So it’s appropriate that ICMA should revisit this topic again in New Delhi with a new twist, a focus on upselling via the many channels and across the whole portfolio.

    The Upselling Panel will take place on Saturday and will be chaired by David Waghorne, MD of one of Northcliffe Newspaper Group’s business units in the UK. The panelists will be Vladimir Makaron, General Director of Pronto Moscow’s call-centre operation, Beverly Crandon, Senior Call Centre Manager at Trader Media Corporation in Toronto (and a first-time GM attendee), and one other publisher (to be confirmed). David’s come up with some great angles and topics to discuss and we expect an hour packed with ideas and insights.

    This panel will replace the planned hour on aggregators but this topic will be revived at the Spring GM in Toronto where Head Office already has some excellent speakers lined up.
    Timeline
    India, New Delhi GM - 10-12 November 2005

    Today is the last day for the STANDARD Registration Fee! If you haven't registered yet, do it today!

    OCTOBER

  • 13 Oct. 2005: LATE conference registration fee will apply
  • 17 Oct. 2005: Apply for a visa


    • NOVEMBER
  • 5 Nov. 2005: Head Office is leaving for New Delhi
  • 10 - 12 Nov. 2005: The General Meeting in New Delhi, India
  • 13 Nov. 2005: Day trip to the world famous Taj Mahal

    •
    Things to do now!

    Did you get your vaccinations? OK the shoulder got a bit stiff, but better safe than sorry!

    If you haven't got your visa yet, don’t go today, it is an Indian holiday today, Dussehra. This is one of the important Hindu festivals. It is celebrated with great enthusiasm all over India every year in the month of Ashwin (September / October). It is a festival that celebrates the victory of good over evil, and marks the triumph of Lord Rama over Asura king Ravana, This is the day when Rama killed Ravana and freed his wife Sita after leading an army of monkeys.

    You should have received the invoice/receipt for the General Meeting by now (if you haven’t received it, please contact HO), so the main thing left to do is pay this invoice. Please check if everything is ok and that you are registered for the things that you wanted. If there is any change please let Karina at Head Office know!

    More information on Visas & Vaccinations
    Sunday – up at the crack of dawn!

    On Sunday 13 November we are going to visit one of the great wonders in the world, the beautiful white marble mausoleum, which was build by the Shah as a symbol for the love of his wife.

    The trip is very popular, we have 2 coachloads of people going already! The coaches will leave at 08:00 sharp in the morning, and I agree, this will be the tough part after having a fantastic party on Saturday night (more about the party in the next edition). The good thing is, you can sleep in the coach. It is an approx. 4-hour drive to the Taj Mahal, which gives you plenty of time to catch up on your sleep!

    As soon as we arrive in Agra, we will go directly to the Taj Mahal, where you will have plenty of time to look around and take in the beautiful sights and of course take your pictures!

    After lunch in one of the luxurious hotels, we head back to Delhi. We should arrive back in Delhi around 19:30 / 20:00, this depends a bit on the traffic.
    Tintin ventures into India's rural markets

    The exploits of the cartoon character, Belgian boy-reporter Tintin, have delighted people all over the world for more than 75 years now.

    Tintin comic books and DVDs in English have been imported and sold in India for many years. But now for the first time, DVDs and Video CDs (VCDs) of "Adventures of Tintin" have been launched in Hindi. Georges Rémi, who wrote by the name of Hergé, created Tintin in 1929. Supported by a colourful cast of characters, including Tintin's loyal dog and partner-in-adventure, Snowy, and Captain Haddock - famous for his love of whisky and colourful expletives - Tintin comics have been a worldwide hit.

    They have appeared in more than 120 million books and have been translated into 45 languages, with Hindi being the most recent. For the curious among us, Captain Haddock's "blistering barnacles" translates unexpectedly as "bhadakte hue baingan" (literally, "angry aubergines").

    Mr Jiten Hemdev, director of Bombay-based film and TV firm, Star Entertainment, which released the Hindi Tintins, says: "Tintin, dubbed in Hindi, Bengali, Tamil and Malayalam has been shown on television for some time now and the success of the dubbed versions has prompted the release of the Hindi videos." Priced at 75 rupees (EUR 1.40) a piece, the Tintin VCDs are mostly being sold in small towns and villages in northern India. The response even surprised the distributors. "The Hindi Tintin is selling very well," says Mr Amit Chedda of the distribution firm, Shethia Audio Video.

    For the full article, click here
    Delicious India #6 - Hyderabadi cuisine
    (we’ve saved the hottest ‘til last!)

    The cuisine of Andhra Pradesh is reputedly the spiciest and hottest of all Indian cuisine. The cuisine includes both the original Andhra cooking and the Hyderabadi cuisine with its Mughlai influence. It is the Andhra variety which is red hot.

    The vegetables and greens are prepared with various different masalas giving the same vegetable different flavours. Traditional Andhra cuisine also has many non-vegetarian dishes, which are also spicy and unique in taste. Hyderabadi cuisine is rich and aromatic with a liberal use of exotic spices and ghee (clarified butter), not to speak of nuts and dry fruits. Lamb is the most widely used meat in the non-vegetarian dishes. The biryani (flavoured rice with meat or vegetables) is one of the most distinct Hyderabadi foods.
    Follow up Links
  • REGISTER here!
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  • ICMA Contact Details
  • ICMA Homepage
    •
    Contact Us
    If you have any questions about the General Meeting in India please contact us:
    phone: +31 (0)20 638 2336

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    This email was sent to k.vanlenthe@icmaonline.org, by k.vanlenthe@icmaonline.org
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