Digital Marketplaces
Sharing Best Practices Conference
Zürich, Switzerland
All Verticals. All Niches. One Tight-Knit Community.
Agenda
Wednesday 19 November 2025
19:00
Welcome reception organized with our partner Nuvola Digital
Nuvola Digital is a DePIN (Decentralized Physical Infrastructure Network) company building a decentralized cloud storage and compute ecosystem. Through Nuvola Drive, a secure, user-facing storage platform, and Vola Network, its global decentralized infrastructure, Nuvola transforms the cloud into a monetized, self-sustaining economy where users, partners, and node operators all share in real-world revenue from data usage.
Thursday 20 November 2025 @ SMG Swiss Marketplace Group HQ
10:00
Chairman welcome
10:10
Presentation
Christoph Tonini
CEO of SMG Swiss Marketplace Group
From Private Marketplace to Public Company – SMG’s Journey to IPO
10:40
Presentation
Maria Abdullina
Senior Head of OLX Jobs Ukraine
Beyond the Job Portal: Recruitment Challenges on Both Sides of the Table
11:00
Presentation
Oliver Meyer
Founder of Storabble
From Peer-to-Peer with horrible Unit Economics to owning the entire rental transaction with up to 50% margins: Europe’s Largest Storage Marketplace
11:30
Coffee break
12:00
Presentation
Kristiana Põld
Head of Osta.ee
Balancing Between C2C and B2C: Mitigating Risks, Unlocking Opportunities
12:30
Presentation
Stefano Pavignano
CEO of Bakeca.it
The Startup Studio Playbook for Marketplaces: Lessons from Bakeca and Profetum.com
12:50
Fireside chat
Nunzio Mannino
Success Manager Customer Care at General Marketplaces, SMG Swiss Marketplace Group
Louise Barnekow
CEO, Besedo
Keeping Marketplaces Safe and Customers Happy: A Fireside Chat on Content Moderation
13:10
Presentation
Malcolm Myers
Founder & CEO of European Internet Ventures
Marketplaces and AI: opportunities and threats
13:45
Lunch
15:20 - 17:00
Sharing best practices
This is one of the most appreciated session in our conferences and it is where you get to connect with your peers and learn from each other’s experience.
There will be four working groups and in these groups we’ll discuss in 4 rounds of 20 minutes.
The groups will be mixed again after the first round to give you the chance to meet more people and learn from each other in a structured way. There will be 2 rounds for each topic.
Friday 21 November 2025 @ SMG Swiss Marketplace Group HQ
10:00
Presentation
Melanie Unsleber
Senior Director at Simon-Kucher
10:30
Presentation
Konstantin Kalabin
Marketplace Strategy and Monetization Consultant
Generative AI: key risks and opportunities for (Auto / Real Estate / Recruitment) Marketplaces
11:00
Presentation
Adrian Daniel
Founder of Expert24 & CEO of Decagon Solutions
Evolving Marketplaces: Lessons in Monetization and the Role of the AI Sales Agent
11:30
Coffee break
12:00
WORKSHOPS
Marketing & Sales
The Great Marketing Reshuffle: How Ai is reshaping the consumer journey and what marketers can do about it
This workshop explores how AI is changing the way consumers discover and buy, the rise of zero-click behaviors, and what marketers can do to adapt with new strategies in branding, influence, and performance marketing.
Product & Tech
Rouven Leuener
Director of Product and Data at SMG Swiss Marketplace Group
Zsolt Kovács
Engineering Manager at Ricardo
Join this interactive session to explore how AI is transforming product development in marketplace environments. Designed for product and tech professionals, the workshop offers a hands-on learning and sharing experience focused on real-world use cases — from planning and testing with AI to developing products powered by AI. Participants are actively encouraged to share their own experiences and challenges to gain practical insights, exchange ideas, and leave inspired by examples of how leading marketplaces are applying AI to innovate and scale.
Business Leaders Forum
Open Discussion led by the DMA Board of Directors
Leaders’ Circle: Tackling Marketplace Challenges Together
An open, candid conversation for CEOs and senior executives of online marketplaces. In this interactive workshop, leaders will exchange experiences on today’s most pressing challenges, from growth and monetization to technology and team dynamics. The session offers a unique peer-to-peer format that feels both practical and supportive, giving participants fresh insights and shared strategies they can take back to their organizations.
13:30
Lunch
14:30
Presentation
Eric Finnås Dahlström
CEO of JamesEdition.com
The CEO’s Guide to AI: Turning Processes into Performance
15:00
Presentation
DMA Board of Directors
AI in Marketplaces: Insights from the DMA Industry Survey 2025
How are digital marketplaces adopting and investing in AI today? What challenges and opportunities are shaping its use? In this session, we’ll present the key findings from the DMA Industry Survey 2025 on AI in marketplaces. Drawing on input from leaders across the industry, the report highlights adoption trends, practical applications, and the road ahead for marketplace innovation. Participants will gain a data-driven overview of where the industry stands and what to expect next.
15:30
Chairperson wrap-up
