This privacy notice applies to all personal data processed by Digital Marketplace Association, registered at the Dutch Chamber of commerce under ID 40535348.

Digital Marketplace Association, an association founded under the laws of the Netherlands (hereinafter “DMA”), including personal data of (prospective) members, conference participants and non-members of DMA. DMA greatly values your privacy and will keep your personal information confidential at all times.

This privacy notice clarifies what data we process, when we process such data and for what purpose. It explains what rights you have and what we do to ensure that your personal data is stored safely.  We inform you about all relevant information concerning the processing of personal data. This privacy statement is applicable when you visit our website, become a member, attend one of our conferences, or contact us.

A member is an individual who has registered an account on the DMA website and paid the annual membership fee. Members receive all benefits as outlined in the DMA Membership Agreement and on the DMA website.

A conference attendee is an individual who has registered as an attendee to DMA conferences and paid the registration fee.

This privacy notice and all future amendments are communicated to our members, conference participants and website users via the DMA website (see section 15).

Your Privacy

DMA complies with EU Regulation 2016/679 (General Data Protection Regulation) and the Dutch data protection laws. DMA takes all reasonable care to prevent any unauthorised access to your personal information. The personal data that you issue to us is always stored on secure servers and is not accessible to third parties.

We process your personal data for various purposes. Specifically, we need to process your personal data to be able to:

– provide you with the products or services you request;
– communicate with you about specific matters regarding your Membership registration, your registration for a meeting or an event, or any other service;
– send you information about DMA activities which DMA believe may interest you.

DMA may forward your information to its subcontractors insofar this is necessary to perform specific services, including DMA partners who deliver, in close collaboration with DMA, the actual fulfilment of the services offered by DMA. These subcontractors and partners are bound by strict confidentiality rules and only perform certain tasks on behalf of and under responsibility of DMA. In all such cases we conclude data processing agreements with the relevant third parties.

Personal Data Processed by DMA

Personal data is data that can be directly or indirectly traced back to you as a person, for example your name and address details. Our basic principle is that we never collect and process any more personal data about you than is strictly necessary. The personal data that we process is limited to personal data that is necessary within the framework of the agreement with you or your membership with DMA. It consists of your contact details or your organisation and its contact persons and the personal data we obtain from you within the framework of our relationship with you.

To become a (prospective) member, DMA requests you to supply certain information via an online application form. Information marked with an asterisk (*) is mandatory, all other information is optional.

More specifically, to become a member, DMA requests you to supply (and where needed to update) information in the registration form to:

– Verify you are eligible for DMA membership;

– Contact you about your DMA membership benefits and rights;

– Tailor updates and send information of specific interest to your field or line of work.
The aforementioned personal data will also be processed if you participate in one of our conferences, either as a member or as a non-member.

If you use the DMA website, regardless of whether you are a (prospective) member or not, the following data are processed:

– Location
Details about your activities on the website (e.g. pages visited);

– Your IP address;

– Your browser and device type.

Please note that these details cannot be traced back to individual persons.

DMA may also collect other personal data from you, be it actively supplied by you (e.g., telephone number or assistant’s contact details), or other personal data collected by DMA, e.g. images at conferences. At our conferences we have notices on display informing you of the presence of our photographers. We use these images for general marketing and communications purposes. If you have a question or remark about the use of these photos, please contact us.

Special or sensitive personal data

DMA does not need to process any special or sensitive personal data to perform its main activities and services. We therefore ask you not to share any such data with DMA. Moreover, we do not process personal details of minors, even if they have permission of a parent or guardian.

Reasons for processing personal data

DMA only processes personal information that is necessary to perform its services to you, as well as information that can help DMA optimise its performance to all (prospective) members and website visitors.

Reasons for processing personal data by DMA include:

– For registration and administration purposes.

– To assess your application for membership or conference participation.

– To draft and perform agreements (sponsoring, partnership, membership);

– To process payments.

– To perform analyses for statistical purposes.

– To perform statutory obligations.

– To fulfil membership benefits and obligations.

If DMA decides it would like to process your personal data for other purposes, such as marketing, we will only do so after obtaining explicit consent from you. You can withdraw your consent at any time without providing any motivation by contacting us.

Retention period personal data

We do not store your personal data longer than is strictly necessary for carrying out the purpose of which it was collected. In any event, we will store the personal data you provided as long as necessary to render our services to you and to process any possible claims. Certain personal data is subject to a statutory retention period. For example, we have a legal duty to retain fiscal data for at least seven years. We keep a copy of any invoices we send to you for this period.

Communications you may receive – Newsletters

If you wish to subscribe to our newsletter(s), we will use your name, country and the email address provided to send the newsletter to you. If you wish to no longer receive these emails you may follow the unsubscribe instructions contained in each of the email communications, you receive or contact us.

Third parties with whom we share personal data

DMA may forward your personal data to international third parties. Please note that we will only share your data if this is necessary to perform an obligatory service to you as a member, conference participant, sponsor, exhibitor, or a person otherwise engaged with DMA. We have signed Data Processing Agreements (DPA) with each of the third parties we work with to make sure the transfer, processing, and storage of your data happens in a secure manner. We have taken all reasonable measures to protect your personal data from unintentional loss or unauthorized access.

Third parties we share our data with include:

– Mailchimp; mailing provider for automated emailing and monitoring;

– WebFruit Development – ZaZa; developer of the DMA website;

– Google Analytics; for statistical analysis of website traffic;

– Google Ads, Facebook Ads, LinkedIn Ads; DMA website includes social media features, such as the ‘’Like’’ button and widgets, such as the ‘’Share this’’ button. These features may collect your IP address, which page you are visiting on our website, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our website. Your interactions with these features are governed by the privacy notice of the company providing the feature(s);

– SurveyMonkey: used to execute surveys and questionnaires, collect and analyse survey data.
Specifically, of the abovementioned third parties MailChimp and SurveyMonkey are companies located outside of the EU.

Please note your personal data will only be forwarded to third parties in the event relevant for your membership status. 

Tracking technologies

DMA uses cookies or similar technologies to analyze trends, administer the website, track users’ movements around the Website, and to gather demographic information about our user base as a whole.

In particular, DMA uses Google Analytics in order to perform the aforementioned. In the event you do not wish to be tracked by the Google Analytics Tool, you can use the following link to install a browser extension that prevents this data collection:

We use cookies to remember DMA website users’ settings for authentication. Website users can control the use of cookies at the individual browser level. If you reject cookies, you may still use our website, but your ability to use some features or areas of our website may be limited.

We partner with a third party to manage our advertising on other websites. Our third-party partner may use technologies such as cookies to gather information about your activities on the DMA website and other websites to provide you advertising based upon your browsing activities and interests.

Links to other websites

Our website includes links to other websites whose privacy practices may differ from those of our website. If you submit personal information to any of those other websites, your information is governed by their specific privacy policies. We encourage you to carefully read the privacy notice of any website that you visit.


We post customer testimonials on our website which may contain personally identifiable information. However, we do obtain the person’s consent via email prior posting their name together with their testimonial and picture. If you want your testimonial removed, please contact us directly.

Rights and complaints

You may at any time adapt your personal information held by DMA. You have the statutory right to access, amend, and oppose the use of your personal information. You by contacting us directly. We may ask you to include a copy of your passport as a proof of identification, but we make sure your passport number, citizen service number and photo have been obscured (redacted). You will receive a response to the request within four weeks.

DMA will not send you unsolicited messages (via e-mail or any other means such as social media) and will not contact you on behalf of third parties without your consent. Your personal information will not be passed on to any other individual or organisation other than third party subcontractors and partners mentioned in clause 8.2.

DMA uses e-mail as its primary form of communication. Consequently, you cannot opt out of basic membership e-mail communications as we are statutorily obliged to inform you of certain developments e.g., notice of elections. If you decide that you do not want to receive certain non-basic e-mail communications from DMA you can unsubscribe from those email communications. All non-basic mailings sent to you contain the possibility to unsubscribe.

If you have a problem with the way DMA processes your personal data or would like to make a formal complaint about the privacy conduct of DMA you can contact the Data Protection Authority of the Netherlands, the Autoriteit Persoonsgegevens at

Security of personal data

Personal data are personal and should remain personal. We find it just as important as you that your personal data is not made publicly available or is processed unlawfully. We therefore apply all possible (within reason) technical and organisational measures to safely process your personal data.

It may happen that personal data is printed on hard-copies or included in other non-centralised data. DMA staff and its third parties have procedures in place to make sure your personal data remains confidential and is not used for any unlawful activities.

Notification of privacy notice changes

DMA may update this privacy notice to reflect changes to DMA’s information practices. If we make any material changes, we will notify you by means of a notice on the website by updating the “effective date” found at the top of this privacynotice . We encourage you to periodically review this page for the latest information regarding our privacy practices, as your continued access to or use of our website after any revisions to this privacy notice indicates your agreement to the terms of such revised privacynotice .

Your privacy rights

You have certain rights to be assured of the protection and privacy of your personal data. These rights are :

Right of access: You can ask us which personal data we are processing about you and to obtain access to these personal data. We will provide an overview of your personal data and will also provide you with specific information about the processing of your personal data, including but not limited to information re. the purposes of the processing of your personal data, to which recipients or categories of recipients your personal data have been or will be disclosed, the envisaged retention periods that apply to your personal data and if the personal data are not collected from you, any available information as regard to their source.

Right to rectification: You can request us to modify your personal data in case you believe that your personal data are not up to date, complete or accurate.

Right to erasure (‘right to be forgotten’): Under certain circumstances, you may ask for erasure of your personal data.

Right to restriction: Under certain circumstances, you have the right to restrict the processing of (certain) personal data.

Right to data portability: Under certain circumstances, you can ask us to transmit the personal data that you have provided to us and we still hold about you to you in a structured, commonly used and machine-readable format, e.g. to be able to send it to a third party.

Right to object: Under certain circumstances, you have the right to object to any processing of personal data that EHA justifies on the legitimate interests legal processing ground. When you object to the processing of your personal data for direct marketing purposes, we will always respect this request.

Right to withdraw your consent: If the processing of your personal data is based on your consent, you have the right to withdraw your consent at any time. Please note that the withdrawal of your consent does not affect the lawfulness of the processing of your personal data prior to the withdrawal of your consent.

Data Protection Officer and Contact details

In compliance with 2016/679 of the European Parliament (General Data Protection Regulation – GDPR), we have appointed a Data Protection Officer (DPO) who is responsible for any privacy and data protection concerns related to DMA, and who can be reached at