Mike van der Heijden

Mike van der Heijden is the Founder of Portal Ventures, a consultancy specialising in growth strategies for online marketplaces and classified platforms.

With over 20 years of experience in search, marketplace growth, and digital strategy, Mike advises marketplace operators around the world on SEO, AI-driven discovery, indexation, and scalable acquisition strategies. His clients span real estate, automotive, jobs, and horizontal marketplaces across Europe, North America, Asia, and Australia.

Mike is a regular speaker at international marketplace conferences, where he shares practical insights on how AI and search are reshaping consumer behaviour, marketplace visibility, and long-term growth.