As principal, Jonathan is responsible for day-to-day operations of the AIM Group and leads the consulting practice. He has served as CEO, COO and commercial director of a wide range of online media and software companies. For six years, he was CEO of Fish4, a British classified service owned by the UK’s largest newspaper companies. He led the business from startup. He has also launched a hybrid radio and online recruitment service; run a home-moving business focused on lead generation and sale of home-moving trigger data; and as a consultant relaunched a significant multi-vertical online recruitment business. He began his career at strategy consultants Arthur D. Little and is an experienced media and marketplaces industries consultant. He has held significant roles at the BBC, Bauer Media, MoveMe.com and AOL-Europe. Jonathan is based in London.