Reinhard Franz

Head of Product, UX & Data at Willhaben (CPO)

Reinhard Franz, Head of Product, UX & Data in willhaben (CPO), has over 20 years of experience in classifieds/ marketplaces business. Reinhard has been part of willhaben, the leading Austrian marketplace, since 2014, in different management positions. He focused on building up Business Development and Data & Insights and since 2017 he is the Head of Product & UX & Data, transforming willhaben into a user-centric and transactional platform. Before willhaben, Reinhard used to work at Kleine Zeitung, the biggest newspaper in Southern Austria, on marketing, product management and sales support in the classified markets (cars, real estate, jobs).