Rouven Leuener

Rouven Leuener, born in 1980, holds a Master’s degree in Economics and Communication Science from the University of Zurich and a Master’s degree in Digital Media Management from Hyper Island. While still a student, he founded the start-up Studentlab Ltd., which developed web applications — an experience that sparked his lasting passion for digital innovation.

He began his professional career in the media industry, first at Ringier, where he was responsible for developing several digital ecosystems in areas such as news, sports and television, and later at NZZ, where he contributed as part of the leadership team to the company’s transformation from an advertising-based to a subscription-based business model.

Rouven subsequently served as Chief Product and Marketing Officer at Comparis Group before co-founding a sustainable digital bank as Chief Product Officer.

He currently serves as Director of Product and Data at SMG Swiss Marketplace Group. In addition, he is Co-Founder and Advisor of an AI-driven voice of the customer SaaS platform Rouven also lectures at the Zurich University of Applied Sciences (ZHAW), sharing his expertise in product management, data, and digital strategy.